We are leading a new category of hybrid sports agencies: Established in 2003, we built an agency under the philosophy of combining Sports Marketing, Sports Consultancy, and Sports Media buying expertise under one roof.
We have offices in New York City and Chicago.
We leverage the marketplace: Management of more than $1 Billion annually in Sports Sponsorship and Sports Media enables Optimum Sports to leverage demonstrable savings and deliver effective programs.
We have a strong track record: We have successfully led client platforms with Property Rights Holders and Media Groups on local, national and international levels.
Tom McGovern - Managing Director
In his role as Director of Optimum Sports, Tom McGovern oversees a $1 billion portfolio across Omnicom clients including State Farm, Pepsi, Gatorade, Visa, FedEx, and McDonald's.
Well-respected among his peers, and throughout the industry as a whole, Tom was named one of Sports Business Journal's "50 Most Influential People in Sports Business" in 2007, and is a two-time winner (2002, 2003) of the sports industry magazine of record's prestigious "40 Under 40" award.
Prior to his current role with Optimum Sports, Tom spent three years overseeing all sports television buying for Omnicom's OMD media agency. He also spent twelve years at BBDO in New York where he worked on various accounts over the years.
Tom was named a Vice President at BBDO in 1996, and later in the same year was promoted to Associate Media Director as his Pizza Hut team received MediaWeek's "Creative Media Award" for most creative use of National Television. Tom was elected to Senior Vice president at the agency in 1998.
Dale Song - US Director
As a US Director, Dale has overseen the growth of the Optimum Sports' Chicago office.
Prior to joining Optimum Sports, Dale was a Management Director with 361° Sports + Event Marketing agency, where he was charged with developing new business, and managing a portfolio of clients.
Prior to 361°, he worked in the Chicago White Sox Corporate Partnerships department where he developed, negotiated and executed sponsorship programs for many top companies.
With over 13 years of consulting, account management and property-side sales experience, Dale provides the Optimum Sports team with the perspective needed to effectively evaluate, develop, activate, integrate and negotiate sports partnership programs and platforms. He has a deep track record of successfully working with many of the top sports leagues, teams and properties.
Jeremy Carey - US Director
A seasoned media veteran, Jeremy Carey oversees several responsibilities in his role as US Director, including representing Optimum Sports and Omnicom Media Group clients in the overall sports marketplace. Jeremy also serves as the portal for all agency sports negotiations in the upfront marketplace and beyond.
Jeremy joined DDB in 2000 before rising through the OMD ranks as a Media Investor beginning in 2002. During that time, Jeremy handled media buying responsibilities for a long list of diverse clients including Clorox, State Farm, Hertz, JC Penney, Cigna, Cars.com and Northwestern Mutual.